In the early days, Bill Lewis sold lures from the back of his old Ford ("rattletrap") station wagon. This routine gave no indication of the success the business would later enjoy. On more than one sales trip, Bill had no choice but to sell his products below costs for gas money to get home. But, Bill's perseverance kept the business alive until one day in the late 60's a friend with an assortment of Bill's new prototypes revealed the powerful potential of Bill's creation. Stock up now on all your favorites.