Lews Reels

Today, the Lew’s brand and its many well-known trademarks are under the ownership of Do Outdoors Inc. and longtime Childre family friend Lynn Reeves. Reeves has made the promise and commitment to return the Lew’s name to its place of prominence in the industry, keying on the same principles by which Lew Childre originally founded the company … building innovative products that are faster, lighter and stronger.

"Our Lew’s introductions will be true to Mr.Childre’s quest for innovation in lighter, faster, and stronger rods and reels that he embedded in this industry long ago."
— Lynn Reeves, CEO